Peacock was established in 1957 in the picturesque city of Dandong, known as "the Geneva of the East". Since the very beginning, precision of movement and exceptionality of technique have been central to Peacock's mission, pioneering the development and innovation of China's prestigious watchmaking industry.

Peacock remains dedicated to innovation in the field of watchmaking. Its self-developed dual-tourbillon movement with independent intellectual property rights is the only one in China and one of the only two in the world that can produce this type of watch. It is also one of the few manufactures in the world that integrates over 160 techniques to independently design and craft high-end precision timepieces, a pioneering Chinese brand.